This is just a convention. Since there are no absolute energies, we need to simply decide what E=0 means. For the transmission plots, we set E=0 at the average potential of the two electrodes. Things are more complex when a gate is added, since that actually defines an absolute energy reference, but for the common case with no gates, the bias always straddles E=0 symmetrically.
This is also reflected in the fact that only the difference between the left and right potentials matters (i.e. the bias, not the absolute voltages). If you shift both electrodes by the same amount, nothing really happens. So left = -10 V and right = -9 V is still a 1 V bias, and the results will be the same if left = 0 V and right = +1 V.